PRE-DEVELOPMENT: Due diligence and research
Skylla Group provides comprehensive support throughout the planning process—spanning from site selection and master planning to the creation of a realistic business model, complete with revenue projections and brand strategies designed to attract high-value buyers. We ensure that every decision is backed by data, market insight, and commercial foresight. Our role also extends to presenting fully developed plans for client approval and execution.
What we can do:
Market & Product Fit Analysis – Assessment of the development concept within supply and demand conditions, supported by demographic, psychographic, and real estate research.
Brand & Flag Selection – Identification and evaluation of hotel or lifestyle brands that align with the project vision and target audience.
Mission, Vision & Values Definition – Establishing the development’s guiding principles to inform design, positioning, and marketing.
Competitive Benchmarking – In-depth audit of competing projects and comparative market analysis.
Buyer Profiling – Defining the priorities and preferences of target buyer groups, both current and emerging.
Economic & Market Outlook – Evaluating geographic and product-specific economic drivers and conditions.
Unit Mix & Programming Review – Analysis and recommendations on product typologies, mix, and market alignment.
Design & Layout Review – Critical evaluation of site plans, architectural design, and interior layouts.
Amenities & Facilities Planning – Recommendations for on-site amenities and lifestyle facilities that drive desirability and differentiation.
HOA Structuring – Budgeting input and recommendations for homeowners’ associations to ensure long-term operational sustainability.
Operational & Partnership Strategies – Defining strategies for ongoing operations and partnership management to enhance value creation.
BRANDING & MARKETING STRATEGY & EXECUTION
Projects that achieve maximum value are those that are brand- and marketing-driven from the outset. At Skylla Group, we analyze the customer offering and competitive landscape in depth, then craft recommendations that ensure your development is coveted, talked about, and sold out among target audiences throughout every stage of the sales cycle.
What we can do:
3-Year Sales & Marketing Roadmap – Development of a comprehensive strategy and budget to guide execution and maximize ROI.
Third-Party Partner Selection & Management – Lead, budget, and oversee specialized marketing hires and processes, including:
- Creative Agencies – Spearhead brand identity, positioning, and marketplace differentiation.
- Floor Plans – Translate architectural drawings and layouts into clear, buyer-friendly tools.
- 3D Renderings – Deliver exterior, interior, axonometric, and isometric visualizations that communicate the vision and create an emotional connection between buyers and the lifestyle offered.
- Video & Film Production – Manage the creation of compelling storytelling assets that highlight the vision, site, product, and lifestyle.
- Digital Strategy & Website – Design and optimize platforms to engage domestic and international audiences with a focus on sales conversion.
- Media Buying – Ensure targeted advertising reaches qualified audiences across digital channels (and print, where relevant).
- Public Relations – Build and execute PR strategies aligned with the sales plan, including sponsorships and partnerships that amplify broker and buyer engagement.
- Sales Office Experience – Recommend and coordinate with interior and digital designers to create immersive on-site sales environments true to the development’s brand.
Reporting & Analytics – Manage lead generation, track campaign performance, and compare real-time sales traffic against projections to refine strategy and optimize results.
SALES STRATEGY & EXECUTION
Skylla Group oversees every stage of the sales operation, ensuring maximum product velocity and value realization. From strategic planning to hands-on execution, we deliver a sales framework that is agile, data-driven, and responsive to market conditions.
What we can do:
Sales Framework Development – Create comprehensive sales strategies with clear milestones and budget planning.
Sales Documentation Review & Advisory – Evaluate and advise on critical documents to ensure efficiency and compliance, including:
Reservation Agreements
Contracts & Commission Structures
Contingency Plans for potential market disruptions
Pricing Strategy – Define competitive, data-driven pricing models that maximize revenue and absorption.
Agent Platform Development – Establish both local and international agent networks tailored to project needs.
Sales Team Recruitment – Hire and structure effective on-site and off-site sales teams.
Compensation Structures – Define payout curves for each sales lead generator to ensure motivation and alignment.
Brand Alliances & Events – Identify opportunities for brand partnerships and strategically design launch events within broker networks.
Competitive Benchmarking – Conduct “ghost buying” of competitor products to gain first-hand intelligence on market positioning.
Reporting & Analytics – Deliver ongoing reporting to track progress, refine strategies, and drive accountability.
GLOBAL SALES NETWORK
Skylla Group offers clients a choice: we can advise on the recruitment and structure of your sales team—both customer-facing and distribution—or we can fully curate and manage the process on your behalf. Our global network is composed exclusively of high-performing luxury brokers, carefully vetted for their credentials, track records, and ability to deliver at the very top of the market.
What we can do:
Agent Identification & Selection – Recruit real estate agents with the right experience and credentials for each market geography.
Agent Training & Onboarding – Equip teams with the tools, knowledge, and brand alignment needed to perform effectively.
Sales & Marketing Toolkit – Provide agents with a suite of white-labeled collateral, tailored to the project.
Standards & Reporting – Implement clear frameworks for qualifying leads and ensuring consistent, transparent reporting.
Centralized Digital Platform – Create an online hub with real-time pricing, availability, and essential sales information, easily accessible to approved agents.
Performance Tracking – Operate profit and loss accounts for each agent to measure the profitability of relationships and optimize networks accordingly.
Skylla Group 